BYOBrand Podcast
Episodes
13 episodes
Pt. III Growing Your Brand In The First 10-Years
Season One Ends With A Bang -Taking Us Down Nostalgia Lane For A Glimpse Into How Industry Giants transition their Brands over the years to stay the relevant with their Target Audience + every one that follows.Trust me - BIG Brand...
PT. II - How To Develop A Brand : The 10-Year Step-By-Step List
Picking Up Where Part I Left Off, We're Busting Into Years (2 -6) Of The Branding Process. Whether Your Business Is 2-Days Old or 2-Years, Missing These Steps Can Be The Difference Between The Struggling Business + The RoCk Star. ...
Pt. I - How To Develop A Brand : The 10-Year Step-By-Step List
You Have To KNOW The Rules Before You Can Break Them. Break The Rules Without Understanding Them Just Makes You A Rule Breaker - Nothing New There. Break The Rules When You KNOW Them.... Now, You're A Revolutionary!!!B...
Brand Purpose - What Is Your Business REALLY Made Of?!
Somewhere inside of this episode is your Home-Run, Viral Ignition Button - ALL IN ONE!That something articulates : All that you doEverything you stand forYour competitive advantageYour higher purposeYou...
Setting Your Rates As A Freelancer
In freelancing, quoting rates to relative strangers and committing to a self-assessed value is all in a day’s work. The money part can be intimidating. Quoting and setting your freelance rates is a delicate, balancing act that most people do...
The Badasses Guide To Freelancing
Freelancing is an attractive option. When you freelance, you do what you want, when you want - within certain limitations, of course. Let’s be real, as with all things in life, the #freelancelife is not as gla...
2 Types Of Company Values That Businesses Get All Wrong : Core + External
No matter where you look, some business somewhere is proudly displaying its Values, sharing how thoughtful and transparent they are. Aren’t those qualities that we should innately have as businesses? So, why is that kind of brag...
The Future Is Sustainable With Olivia Pedersen
It’s open-mic week on the BYOBrand Podcast, and I’m passing the torch to a badass business owner on an inspiring mission to bring the Circular Advantage to the masses.Most of us can’t wake up and run a 10K. That’s not how h...
The Moment Every Entrepreneur Has Been Waiting For - COVID-19
COVID-19 Doesn’t Have To Be The End Of Your Business! Make It A New Beginning Tune-In + Turn-It Up To Find Out How With Jimmy Chebat!No matter where you're tuning-in, it feels as if someone is spouting doom and gloom about the tim...
Target Audience- Find Your People
Sure, walk-ins are great -and you should take that sale to the bank, but if THAT'S your average customer...you may be in some deep dodo. At the end of the day, nobody wants to be sold to. I think we’ve all had enough of the marketing gimmicks a...
How To Create Ideal Customer Avatars For Your Business
Ten years ago, you could sell a product to a customer, gain brand loyalty, and expect their business for ever more -AND that of their progeny. Today, not so much.So - businesses do their due diligence getting to know their
Brand Voice - How-To Create One For Your Business
Brand Voice is the single most important part of your Brand -and yet all too often, it takes a back seat to the visuals. Most people toss around their voice without a second thought, not realizing that they’re flinging around some seriously val...
PILOT : What Is A Brand And How To Build One
What worked for our parent's generation isn't cutting it. Small companies are taking the world by storm and it's not their pocketbooks putting them on the map -it's branding!We can't relate to an inanimate object like a business, but we can...