No matter where you look, some business somewhere is proudly displaying its Values, sharing how thoughtful and transparent they are.
Aren’t those qualities that we should innately have as businesses? So, why is that kind of braggadocio strutting across websites and social media accounts?
Because most people… even most marketers have it all wrong. Episode 7 is about doing it all right. From what Core and External Values actually are to where and how to use them throughout your company, inside we're dispelling myth, walking you through how real branders and marketers walk their client's businesses through the most important part of the branding process.
Values are the foundation, guys. Let's get crackin'
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